Developing Cloud-Based Sales Forecasting Solutions with Integrated Zoho CRM for Enhanced Business Insights

Authors

  • Nelson Kennedy Babu C
  • A Deepa
  • S Sankar
  • B Prasad
  • Haritha V

DOI:

https://doi.org/10.65000/kchd2b38

Keywords:

Cloud-based sales forecasting, Zoho CRM integration, business insights, predictive analytics, data-driven decision-making.

Abstract

Cloud-based sales forecasting solutions with Zoho CRM improve corporate insights via data analytics and automation. However, data inconsistency, integration complexity, and real-time processing affect predicting accuracy. Advanced data cleaning and preprocessing are needed to improve predictive model performance due to data quality variations across numerous sources. Technical concerns include handling huge datasets and automating process execution to synchronize Zoho CRM and cloud-based analytics systems. Due to market volatility, previous sales data may be inaccurate, and prediction algorithms may struggle to adapt to quickly changing customer behavior. To anticipate accurately, machine learning algorithms must be refined, and computing resource optimization is necessary for high-volume transactions. Automation using predictive analytics dashboards, AI-driven forecasting models, and anomaly detection for market fluctuations may improve. Decision-making may be improved via scalable cloud infrastructure and third-party integration. Optimizing a cloud-based sales forecasting system improves revenue estimates, inventory management, and strategic planning. Zoho CRM integration with cloud analytics systems improves data-driven company choices, boosting growth and competitiveness in dynamic markets. 

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Published

30-04-2024

How to Cite

C, N. K. B., Deepa, A., Sankar, S., Prasad, B., & V, H. (2024). Developing Cloud-Based Sales Forecasting Solutions with Integrated Zoho CRM for Enhanced Business Insights. International Journal of Industrial Engineering, 8(1), 11-19. https://doi.org/10.65000/kchd2b38